Uniting
the Carolinas
2019-20 Carolina Panthers Campaign
Commemorating an Anniversary
2019 was the 25th season of the Carolina Panthers in the National Football League. Summit was asked to create a complete marketing campaign to promote the team during this exciting anniversary.
Two States, One Team
The components of the campaign introduce several silver season design elements and campaign concepts. The outline of the two states continues to promote the Carolina Panthers as a vehicle for uniting North and South Carolina through a common bond – the love for football.
The Final Touches
Location specific materials highlight major cities of the Carolinas within the design, deepening the connection between the team and the region. Key elements of the campaign feature a silver foil texture to tie everything to the silver anniversary. As with any campaign that Summit creates, we ensure that the Carolina Panthers brand continues to be portrayed in a consistent manner across all platforms.
