Consistent, strategic branding leads to strong brand equity and fan loyalty. It drives merchandising and sticks in the mind of customers and fans everywhere. To say that branding's the most important part of your marketing efforts is not an overstatement. It's the face of your program, representing your history and tradition, while also looking onward to future successes. Summit makes brands that are impactful, memorable, and become instantly recognizable.

Primary / Secondary Marks

Maybe you're just updating your existing marks or starting from scratch. Either way, we pour years of experience into our designs in order to arrive at the perfect mark for your team.

We start by concepting as many ideas as possible, with several of our designers working collectively. This teamwork approach leads to fresh, cutting-edge ideas that capture the spirit of your team, nicely wrapped in memorable artwork with high visual impact.

These rough ideas are worked and re-worked until they can be trimmed down to a manageable number and presented to the client. Using the client's feedback, we select certain concepts for further development and prepare another round of proofs to present. The process continues until we find the perfect solution. This could take a while...and it should. It's an important decision that will impact your marketing plans for years to come.

In our experience, rebranding efforts are usually led by a committee of several people at the client organization. Several people with often different ideas about marketing and design. It's up to Summit to steer the creative process and parse through the many comments and wishes of the committee. All while imparting our professional judgment and knowledge during each step. It's this back-and-forth method that insures your marks are well-conceived and distinctive. It's also another reason to hire a specialist like Summit. We've been through this before.

Other Branding

Summit can also provide other marks such as event logos, anniversary marks or even uniform and apparel graphics. We use the same process as above for every branding mark we design. We also consider HOW the marks will be used and viewed by the public. A very important consideration with any design. Remember, it's all about brand recognition!

Style Guides

Once you've finalized your new marks, you need to protect them. Summit helps you do that by preparing strict, thorough style guides that explain the implementation of all your marks. Various media and printing processes can affect your marks in unimaginable ways. Also, vendors and media outlets could decide to "get creative" with your marks. Summit can anticipate these potential hazards and prevent them from happening by providing a comprehensive style guide for distribution along with your logo files. Call today for an audit of your current branding and let Summit help you leave your mark!