Case Study No. 2
Poster Detail
For the past few years, the University of the Pacific has honored the fight against breast cancer with its Pacific Plays Pink campaign. And, for the past few years, Summit has helped the Tigers' athletic department produce these pink-themed pieces for their basketball team.
“Summit created a completely unique, eye-catching and beautiful design for our Pacific Plays Pink campaign. It was extremely well-received by our fans and title sponsor. Overall, they have been great partners for us.”
Georgia Kovich-Lee
Director of Marketing
University of the Pacific
At the center of the campaign is a strong, dramatic image of the familiar pink breast cancer ribbon. Instantly recognizable, it drives home the message that the Tigers care about this important cause.
We started with the layout of the posterPoster. We placed the ribbon graphic over photos of female basketball athletes and added a nice, hand-written script giving the piece a warm feel. This graphic treatment was then carried out on all other materials.
In addition to the poster, we created a save-the-date postcardPostcard and streetside pole bannerPole Banner. Lastly, we produced couponsTicket Coupon that could be used to purchase tickets to the event.
This was just one of several campaigns that Summit has produced for the Tigers over the years. Pacific understands the importance of hiring someone who can develop creative, effective pieces with lasting impact. They also need to trust that the artwork will be completed quickly and correctly. Naturally, they trust Summit. 
Creative Services:
- Event Poster
- Event Postcard
- Event Banner
- Event Coupon
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