Case Study No. 7
Poster Detail
The Wolverines like to market all of their non-revenue sports using a unified template approach. Posters, media guides, schedule cards and magnets all have a similar look for each year. Since we'd done several of these projects for Michigan in the past, Big Blue looked to Summit to design and produce these projects again for the 2008-09 season.
"Summit is great to work with. Not only do they have extremely talented and creative people on their team, they're easy to work with. The process is smooth and the end result is even better."
Barb Cossman
Publications Coordinator
University of Michigan
We designed the templates to be flexible enough to accommodate several different sports but left ourselves room to inject unique, sport-specific elements into each piece. This gave each sport custom-designed pieces that still fit with the overall design theme.
Large diagonal type and striking maize and blue sections formed the basis for the layout. We also added the words to Michigan's fight song, Hail to the Victors, around the perimeter of the page, reflecting each sport's tie to the overall program.
Each schedule posterSchedule Poster featured several action photos along with the schedule and team accolades. The media guide coversMedia Guide Covers were similar to the posters but also had custom inside covers for each sport. The schedule cardsSchedule Card and schedule magnetsSchedule Magnet followed suit with each featuring different combinations of athletes.
Overall, our template design worked great for maintaining continuity throughout the entire UM program but also gave each sport a professional look that was impressive enough to stand on its own. 
Creative Services:
- Schedule Poster
- Media Guide Covers
- Schedule Card
- Schedule Magnet
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